Topic 1: Introduction to the New Age of Marketing & Business Development
9th October 2015 - 12:00pm – 1:00pm (Melbourne time)
- What does “the new age of Marketing” really mean to you?
- The latest “stats & facts" from Google
- Benefits of a contemporary online marketing strategy
- Understanding the new “Guerrilla” rules of marketing & sales
- Defining your target market
- Understanding what is possible even in a small firm
- Setting realistic & achievable objectives
Topic 2: Creating an Online Strategy That Works
16th October 2015 – 12:00pm – 1:00pm (Melbourne time)
- The guaranteed 3 steps to online marketing success
- Why you can’t just “off- load” this web stuff to an experienced ‘ online marketing specialist’
- Ten ways to start reaching new prospects cost effectively
- Online action planning tools that save you time & money
- Action planning to gain new business
Topic 3: What Your Website Must Have and Do For Your Firm
29th October – 12:00pm – 1:00pm (Melbourne time)
- How to convert home page prospects into customers
- How to integrate your website with social media
- 5 Horrible Mistakes to avoid when you upgrade your website
- How to turn your Website into your Ultimate Salesperson
- 7 Golden website essentials – 55% of people spend less those 15 seconds on a website!
Topic 4: Integrating social media to gain new clients
6th November 2015 - 12:00pm – 1:00pm (Melbourne time)
- Social media for database/list building
- The importance of a database for your business
- 5 Database strategies you never thought of
- 11 x Benefits of database
- 3 x golden rules for a great database
- What is list building 101
Topic 5: How to Use Twitter to Connect With New Prospects
13th November 2015 - 12:00pm – 1:00pm (Melbourne time)
- What you need to know about Twitter (introduction)
- Why Twitter is the #1 social media strategy for Accountants in the world
- How to build a huge new Twitter database of prospects cost effectively & time efficiently
- Achieving rapid growth through Twitter
- How John Peterson uses Twitter to gain a competitive advantage over his competitors
Topic 6: How to Use Linked In To Build Your Credibility & Gain New Clients
27th November 2015 - 12:00pm – 1:00pm (Melbourne time)
- Overview of Linked In
- How Linked In works
- Why it works
- Linked In “Do’s & Don’ts”
- The difference between “dumb” & “smart”
- How John Peterson used Linked In to gain a $100M equity stake in a $300M Business
Topic 7: How to Use Facebook To Grow A Fan Base As An Accountant
4th December 2015 - 12:00pm – 1:00pm (Melbourne time)
- ‘How to’ sign up on Facebook
- Tips to avoid when using Facebook for your business
- How to identify keywords to increase engagement
- The Power of making an Emotional Connection
- How Facebook can help you make powerful connections
- How Facebook can Maximise your Business’ online brand presence
